Underutilized Technology 2:
Hybrid Cars
¡Prius introduced in US in 2000
lDesigned by Toyota ~ 1995
lLittle or no marketing
lFederally-funded research in US stopped early 2001
lDemand rapidly increased when gasoline prices increased 2004
lWon a long list of auto awards
lUS began promoting “hydrogen economy”
lUS car companies began anti-hybrid propaganda (“Auto Alliance”) 2005